2000 CALORIE DIABETIC MEAL PLAN
27.10.2011., četvrtak
WEIGHT LOSS ADVERTISING : LOSS ADVERTISING
WEIGHT LOSS ADVERTISING : MAXIMUM WEEKLY WEIGHT LOSS. Weight Loss Advertising
Weight Loss Advertising: An Analysis of Current Trends Does this sound familiar? "Lose 10 lbs. in 8 days!"; "Clinically proven!"; "Rapid weight loss!"; "No exercise necessary!" -- They couldn't say it if it wasn't true, right? WRONG!!!! "Once the province of supermarket tabloids and the back sections of certain magazines, over-the-top weight loss advertisements promising quick, easy weight loss are now pervasive in almost all media forms.. .Many of the claims we reviewed are so contrary to existing scientific evidence, or so clearly unsupported by the available evidence, that there is little doubt that they are false or deceptive. In addition to the obviously false claims, many other advertisements contain claims that appear likely to be misleading or unsubstantiated. " This report REVEALS: - How weight-loss companies get away with unproven claims - Why "Before and After" pictures can be misleading - Why you can't count on "Money-Back Guarantees" - What doctors may not tell you - What the media COULD do - but doesn't. Before you invest in a weight-loss plan, you MUST read this book! Does this sound familiar? "Lose 10 lbs. in 8 days!"; "Clinically proven!"; "Rapid weight loss!"; "No exercise necessary!" -- They couldn't say it if it wasn't true, right? WRONG!!!! "Once the province of supermarket tabloids and the back sections of certain magazines, over-the-top weight loss advertisements promising quick, easy weight loss are now pervasive in almost all media forms.. .Many of the claims we reviewed are so contrary to existing scientific evidence, or so clearly unsupported by the available evidence, that there is little doubt that they are false or deceptive. In addition to the obviously false claims, many other advertisements contain claims that appear likely to be misleading or unsubstantiated. " This report REVEALS: - How weight-loss companies get away with unproven claims - Why "Before and After" pictures can be misleading - Why you can't count on "Money-Back Guarantees" - What doctors may not tell you - What the media COULD do - but doesn't. Before you invest in a weight-loss plan, you MUST read this book! (11) Bottom line Advertising Agency: Bleublancrouge, Montreal, Canada Creative Director: Gaetan Namouric Copywriter: Jonathan Rosman Art Director: Sebastien Deland Client Services: Line Desjardins Photographer: Alain Desjean Retoucher: Francois Brisson 1970 sauna belt ad i also vividly remember this ad being in the back of my mother's cosmo magazines. brought to you by the same great company as mark eden bust developer...... weight loss advertising Taking Up Space is a sociological memoir about being fat and the physical, emotional and economic costs of trying to pass for thin in a culture that stigmatizes fat people. Making her own life a case study, medical sociologist Pattie Thomas, Ph.D., with the help of her co-author and husband Carl Wilkerson, M.B.A., outlines how stigma limit and shape the life chances of all people and are supported within culture. Through narrative text, poetry, essays, photos and drawings, Dr. Thomas shares her own process and demonstrates how a sociologically examined life can be a source for personal growth. An extensive resource section challenges both the popular reader and the academic to further exploration. Kathleen LeBesco, author of Revolting Bodies: The Struggle to Redefine Fat Identity, has called Taking Up Space "a road map through the minefield of the 'war on obesity.'" Foreword by Paul Campos, author of The Obesity Myth (published in paperback as The Diet Myth). Related topics: banana bread recipe low fat national weight loss challenge how many calories you need low calorie coffee creamer calories one apple calorie king carb counter what alcohol has the least amount of calories |